acebook Moving Non-Promoted Posts Out Of News Feed
The social network giant Facebook is known for its numerous interface changes. This time, they are testing to offer two different feeds: one will bring content from your family and friends, plus sponsored posts; while the other will get non-sponsored page posts.
For now, the test is being conducted in only six countries: Bolivia, Cambodia, Slovakia, Guatemala, Serbia and Sri Lanka. But it is already clear that the change was not good for the pages.
Social networking manager Filip Struharik shows that, according to CrowdTangle, the interactions in the posts of the sixty-plus pages in Slovakia have fallen dramatically in recent days, between 60% and 80%.
Non-sponsored posts are now in the Exploration Feed, released for everyone last week. It gets very hidden in the interface, lost among the various options in the “More” menu of the application; while the news feed, of course, follows as the gateway to Facebook.
This test indicates a future in which pages will have to pay for their posts to appear to the followers themselves. It’s a way for Facebook to increase its advertising revenue – after all, with almost two billion users, it can not be ignored.