Google is today unveiling a new ad unit for AdSense that taps into the company’s big push to add more artificial intelligence into its business, and to potentially bring on more publishers who might consider ramping up their advertising efforts but don’t have the time or other resources to manage them.
Google is debuting “Auto Ads” — not commercials for cars, but a new ad format that uses machine learning to “read” a page to detect and place what kinds of ads might be appropriate to place there, including where to place them, and how many to run. Publishers activate Auto Ads with a single line of code on the page.
The service was actually quietly announced and launched in a limited beta September 2017, and now it is live for everyone. Google tells us that “publishers participating in the beta saw an average revenue lift of 10 percent with revenue increases ranging from five to 15 percent.”